One of the best ways that you have at your disposal to increase engagement is to ask your visitors a great question. Gaining more likes and comments and shares on your posts can have a very positive effect on your page as you work to build a flourishing online community. This isn't really a secret. It's very well known and common knowledge that asking great questions is one of the best tools that you have at your disposal that can help benefit your page.
Ten Of The Most Effective Questions You Can Ask
1) Did You Know?
Dropping a knowledge bomb on somebody can inspire a very positive discussion. When people find something online that gives them value, they're more likely to tell their friends about it. If you drop a piece of knowledge to somebody that the person really values, they'll usually tell you about it and thank you.
2) How does this make you feel?
Emotions are a powerful force in social media and can inspire a great deal of attention as well as action. Social media posts that inspire emotions as diverse as fear, anger, disgust, and anticipation can be some of most popular posts on social networks and gain a large number of likes, comments, retweets, and shares. Bring up news articles or blog posts that draw out these emotions from people and
3) How would you solve this problem?
People love to give advice to others and feel useful. Asking for solutions to a difficult personal or business problem can inspire some very interesting discussion. It's not necessary to write out a 5 page long essay that describes every single aspect of the problem. Simply lay the groundwork and help people to get their creative juices flowing.
4) Who wants to win a prize?
Who doesn't want to get free stuff? Even a free piece of candy that costs a nickel will put a smile on most peoples' faces. Giving away prizes to people will make people much more likely to read your Newsfeed posts and pay attention to your brand much more closely. Many businesses like to be stingy and don't like spending money on marketing, but you should consider this expense very similar in concept to a loss leader. Free is very powerful and this is something that will greatly impact your long-term prospects.
5) Is There Any Way We Help You Out?
Be proactive and ask people how you can be helpful. Maybe a customer has a question or needs help with something. Maybe a customer with special needs is embarrassed about a request he needs to make? Maybe somebody wants to plan a special customized gift and needs your company's help and this motivates them to ask you for help. The point is simply to be helpful and accessible and ask people if you can help them out in any way. This is not only great advice for social media, but also your personal life in general. Helping people who you value gives you a great reward.
6) Who is the most important person in your life?
Speaking of people that you value, ask your visitors who they value in their own lives. The more personal and meaningful the question that you ask, the more likely it becomes to generate some meaningful responses. Few things are more important in most peoples lives than their closest relationships.
Would you rather drink Coke or Pepsi? Would you prefer to buy a house with a pool or beautiful garden and patio? Would you rather fight 10 horse sized Obamas or 100 Obama sized horses? Asking people to make a tough choice between two competing options can be extremely funny and encourage a bunch of awesome discussion.
8) How can we improve?Everybody has got an opinion. Ask people what you can be doing better or how you can improve. Don't think of this as an opportunity for people to badmouth you, think of this as getting critical market research for free. Social media is the best place for you to figure out your strengths and weaknesses and figure out the best way for you to solve the most critical problems that your business faces.
9) Fill In The Blank _____
Though these kinds of posts aren't always directly questions, asking people to fill in the blank is a fun and quick exercise. Not only does it appear like a game (Mad Libs), but it usually drives some really funny and creative responses.
10) What's Your Favorite Book/Song/Movie/Color/Backstreet Boy?
The favorite things that people have are extremely personal and important to them. Asking people a question about what their favorite something is certain to elicit some kind of response from people who see that post on their Newsfeed. The more personal that a topic is to somebody's heart, the greater the reaction it could inspire to others.
Common Things That Engaging Social Media Questions Have In Common
One thing that these questions have in common is that they can tap into some deep emotional aspect of peoples' lives. When feelings of nostalgia or jealousy or anger or hatred or even joy come into play, that inspires people to express themselves and take action. These, and many other strategies that you can take to gain more interaction on your page can enable you to take your social media to the next level. However, obviously don't restrict yourself just to asking these questions. Each business category, from plumbing to painting to manufacturing to event planning has fans that care about things that are related specifically to that business. Tailoring your content to your business category is necessary to receive the maximum possible benefit.24 Awesome Social Media Articles Buy Facebook Likes Comparison Guide